Ligature Logo

What is a ligature logo?

Ligature logos are logos that use the name of the company in the actual logo.

How would describe the corporate identity of ESMA in 5 words?

Innovative, Vintage, Alternative, Diverse, Relevant

Which logo out of the two do you feel is the strongest and why?

I think my first design is stronger because it shows how the overall company is vintage with the record in the S but also is innovative with the modern font and the use of removing a stroke, with describes the company of ESMA.

If you had no requirements or restrictions how would your logo look different?

I would make a more colorful design and would incorporate different fonts into the design.

Explain which ligature techniques you have demonstrated on each logo:

In the first design, I used the ligature technique of removing a stroke. Removing the stroke in the A gave it a more modern and innovative look. In the second design, I used the ligature technique of building bridges. Building bridges gives the design a sense of unity and the font and colors give the design a modern and relevant look.