Retail Bag Design

How do you believe your design relates to the corporate Identity of your company?

It relates to the corporate identity of the company because the neon designs on the bag was inspired by the neon stickers that Marc Jacobs uses on the shipping packages.

How does your bag portray the “holiday”?

It portrays the holidays because the designs on the bag reflect popular holiday motifs.

Do you think that the company you designed for would really use your bag? Why or why not?

I don’t think so because the Marc Jacobs usually sticks to the classic black bag with the white writing regardless of the holiday season.

What makes your bag Unique and Different?

The neon design element of the bag is what makes it unique and different.

Describe the process in which you took to create the bag? (From beginning to end)

First, I chose a company that I thought would have a nice holiday bag. Then, I went on the website and did a little research on the company and found some inspiration for the design of my bag. After, I made a mock up of my bag design and played around with different ideas and different settings that I can use to make the design. After, I came up with a design I like I copied and pasted it on to the template and did a little more editing on it to make it perfect. After all these steps, it was sent to the printer and I assembled it and the Marc Jacob Holiday 2017 Bag was created.